Organizational Change Master Essay Example | Topics and Well Written Essays - 3250 words

Organizational Change Master - Essay Example While it has many ramifications including corporate ones that need a greater degree of focus and analysis within the socio-economic environment in which the company operates, there is also the need for a more practical view of the challenges faced by the society. It's here that Unilever has succeeded. Many writers have defined the concept of sustainability in a variety of ways. However the definition given by the World Commission on Environment and Development (WCED) is considered to be of prime importance - "Sustainability represents forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs". Big organizations meet most of these constituent elements in its efforts to sustain the very environment in which they operate. Both the production process and the consumption process in the economy of a country are shaped by the innovative strengths and the subsequent summation of the "five basic sustainability principles" as enunciated by Buckminster Fuller (Dresner, 2002, p.37). They are the material domain, the economic domain, the domain of life, the social domain and the spiritual domain. According to Fuller the material domain is the central principle necessary for the regulation of the mobility of materials and en ergy that help to sustain life as it's. The economic domain serves as a main mechanism to husband wealth.On the other hand organizational change and sustainable development refers to a process in which individuals, processes, practices and whole organizations are transformed from their current position to a new desired position. According to Warren Bennis organizational development and sustainability is a complex strategic process in which attitudes, values, beliefs and the organizational structure are subject to change through adaptation to new challenges and techniques in equally new market segments. In other words it's a dynamic process intended to bring about systemic improvement and change. Thus organizational response to sustainability issues plays a very significant role here. The process of transformation from what an organization now is to a new dimensional growth trajectory is determined by how best change is accepted by the staff. AnalysisDuring the past two decades organizational change and sustainability has become a very important aspect in the modern day management practice. Change is more appropriate when everything else has failed to ensure the continuous survival of the business (Clark, 1999). However change and sustainability in itself might not be desirable when the degree of resistance to change becomes stronger because when resistance gathers momentum that in itself is an indicator of the existence of other solutions. If organizational change and development were focused on improving critical success factors related to financial management, Human Resource Management (HRM), employee relations, supply chain management, quality management, marketing and corporate social responsibility (CSR), then the organization would have to face considerable resistance.In the first